The importance to innovate has not been lost on the CTM group. Following the success of the Rollercoaster and the Virtual Racer, they developed the iReality®. This simulator is the first children’s ride featuring augmented reality in the market. This feature captures live images of the rider’s face and incorporates it into the action. It also tracks hand movements that interact with the experience.

Due to relationships with top manufacturers, CTM continually develops and tests new equipment. The test process allows CTM to verify the durability, safety, and revenue performance before rolling out the new equipment across the country. Most recently, this process has led to the introduction of the KC Cobra and Alien Boogie Patrol.